Startup Renegades

How Customer Obsession Leads to Scalable Startups with Lauren Wang, the Founder of The Flex Co.


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Lauren Wang launched The Flex Co. in 2016 with the dream of transforming the lives of people with periods. Today, Flex is the top-selling sustainable period care brand in the country, sold in over 25,000 retail locations and online. Flex is the only company in the world to offer both disposable and reusable menstrual discs, in addition to menstrual cups—providing users with the most comfortable period week of their lives.

Lauren joined the Startup Renegades podcast to share how listening to her gut—and knowing when to listen to other people—was crucial for scaling her brand.

Check out this episode to hear more about:

  • How making a checklist of the things you DON’T know is a strategic growth strategy
  • Why some of the best business decisions are unconventional choices
  • How to grow your business by being a good listener and by being totally obsessed with your customer

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Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com

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Startup RenegadesBy Shauna Armitage

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