In this episode of Storytelling in a Small Town, Trent, Brian, and AJ explore why your customers, employees, and partners might be your most powerful storytellers. They share real examples and practical strategies for leveraging authentic customer experiences, employee advocacy, and even supplier shoutouts to boost your business’s credibility and reach. From creative testimonial ideas to tips for getting people comfortable on camera, this episode will help you harness the voices around you to build trust and grow your brand.

What You'll Learn 

• Why customer stories matter: How genuine customer experiences create trust and emotional connection
• The limits of self-promotion: Why others’ words carry more weight than your own
• Creative testimonial strategies: Ways to feature customer, employee, and even supplier stories—beyond basic reviews
• Employee and partner advocacy: How staff and partners can be advocates for your brand, and why it’s powerful
• Respectful storytelling: The right (and wrong) ways to ask people to share their story, with real-world do’s and don’ts
• Making camera-shy people comfortable: Building rapport and using behind-the-scenes footage to get authentic testimonials
• Repurposing reviews: Turning written reviews into engaging video or audio content
• Tech tips for DIY testimonials: Simple audio/video recording tricks for better quality on phones
• Respecting your storytellers: Why employee testimonials should be voluntary, on-the-clock, and never forced
• Final takeaway: Letting others tell your story can take your brand to new heights—if you do it with care and authenticity