Can Customer Success Help Your Org Stand Out From The Rest? 100% Yes! Customer success as a practice, when done properly, can have a massive influence on product or service consumption and usage. Given the trend of minimalism, good old-fashioned cost cutting, and market recession fears, there couldn’t be a better time to double down on customer success as a formal practice in your business. For me, that’s primarily been software, but for you it may not be. All I know is that if you sell a business to business (B2B) product or service, the days of handing over the product or service and wishing the customer good luck is over.