Recently published in the Journal of Environmental Horticulture and funded by the Horticultural Research Institute, Bridget and colleagues showed that customers "read" displays much like they read a book. In other words, consumers viewing horizontally displayed products can process that (think about it) faster compared to vertical stripes. Not surprisingly, displays with multiple genera take longer to think about (which can be a good thing) compared to single plant displays. Bridget also talks about how to use the results.