Sean Christman has been at Cuts since almost day one, joining after buying one of the brand’s very first Kickstarter t-shirts and eventually becoming COO.

In this episode of Beyond the Now, Sean sits down with Liam Millward to break down what it actually takes to survive nearly a decade in ecommerce through every major cycle: the golden age of DTC, iOS 14, the COVID-era, and now the rise of AI.

They dive into:

• How Cuts scaled from scrappy startup to category-leading apparel brand

• Why so many DTC brands didn’t survive the shifts in ecommerce

• How AI is changing ecommerce operations, personalization, and decision-making

• What agentic commerce could mean for brands over the next 12 months

If you’re an ecommerce operator, founder, or marketer trying to understand what’s actually changing (and what still matters), this one’s for you.

Follow Beyond the Now for more conversations with the operators shaping what’s next in ecommerce.