Many real estate businesses are messy and lack the cadence and operating systems that allow for scalable and sustainable growth. This shows in the results they get and their inability to meet goals. 

The most successful real estate leaders master every aspect of running a team, and they create clarity around the activities that impact profitability. When we get to a point where we can forecast the results of our business, it shows that we understand the systems, our people, and our market. 

What are the key systems we need to implement, and how do we make sure we’re implementing them the right way? What is the biggest mistake agents make on their first team hire? How do we farm at a high level? 

In this episode, I’m joined by real estate disrupter, founder of Agent Academy, and CEO of Beer Home Team, Dan Beer. He shares his real estate journey, the biggest lessons he’s learned, and a unique perspective on eXp.

 

Three Things We Learned From This Episode

• The biggest mistake agents make on their first hire:
  
  By creating a hiring structure that doesn’t scale, we limit the business right from the first recruit. Build your team with the end in mind. Don’t focus on trying to keep costs low in the short-term by hiring people who don’t have the capacity to grow with your vision. Staff for the business you want, not the one you have right now. 
  
  
  
• How to succeed with farming:
  
  When it comes to prospecting and lead generation, there’s simply no shortcut, we need to be consistent and persistent. We need to be willing and able to farm for at least 6 months to get anything out of it. Get to a point where you actually like and enjoy farming so it doesn’t feel like a chore. That way, we’re able to keep doing it. 
  
  

• What drew Dan Beer to eXp:
  
  The challenge most agents face is not being able to get consistent coaching from other leaders in the industry, because those people aren’t financially tied to their success. What’s significant about eXp’s revenue share model is that agents have the financial incentive to help each other grow. The financial alignment creates an incentive for agents to collaborate and share knowledge on a deeper level as partners, not just peers. 
  
  

 

Guest Bio:

Daniel Beer is the founder of Agent Academy and CEO of Beer Home Team powered by eXp Realty. Dan's trademarked 5 Day Blitz™ home selling process helped produce 280 homes sold and over $211 million in sales in 2019 alone. Beer Home Team is ranked as one of the Top 50 Teams in the nation per The Wall Street Journal and Real Trends. Other recent awards include the 831st fastest-growing private company in America across all industries by Inc. 5000. Agent Academy is now the platform he uses to teach others how to duplicate his success and build a strong, profitable real estate business.

For more information, visit https://agentacademy.com/ to learn about The Millionaire Farming Protocol and Dan’s other coaching program. Follow @danielbeer_ on Instagram.