What’s the best way to leverage Instagram as you build a brand from scratch? For entrepreneur Dani Beckerman, founder of specialty dessert company Jars by Dani, the platform is much more than a place to showcase product. In this episode, Beckerman shares how she has used Instagram to identify her core customer, cultivate brand ambassadors, find the right talent and grow her company from a single social media post into a thriving business with multiple retail partnerships in just a few years.

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