By opening up the data behind their research for exploration in KnowledgeHound, the team was able to discover new insights that weren’t included in the final reports. This deeper level of exploration led to the discovery of a completely new insight that impacted the future direction of a $1.4 billion product line.

Read more at: https://knowledgehound.com/case-study/how-danone-changed-the-direction-of-a-1-4-billion-line/