In this episode, best-selling author and expert on Infonomics, Doug Laney delves into how enterprises can navigate their way out of the crisis by leveraging data. Despite the downturn in the market, Doug explains that enterprises should focus on data and analytics investments. He emphasizes that companies should shift from a trend-based outlook on analysis to a driver-based one. Now, enterprises need to re-examine their products and service portfolios and identify potential new revenue streams based on their data.

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