This week on the podcast my guest, Jennifer Grayeb, and I are diving into data in a way that’s anything but boring. 

Jennifer is the CEO of The Nimble Co., a consulting group focused on helping online business owners better understand their numbers so they can make data-driven and profit-generating marketing decisions. She recently left her senior strategy role at a Fortune 5 company where she had six roles in just seven years. In every role, she's had or every company she's owned, one thing has been consistent: she delivers results without working 80 hour weeks, and now she helps others do the same with one of her best-kept secrets, data.

Jennifer and I talk all about marketing data, how to use it to make decisions in your business, and how it can transform the way you spend your time and money.

Today We’ll Explore: 

• Why you’re probably wasting money if you’re doing any marketing right now (And how data can help you change that) 
• How your marketing data can help you spend your time and money more effectively as you work to reach your goals
• Why the metrics you’re always hearing about (from follower counts to likes) aren’t always the right ones to look at as you make business decisions
• What an “evidence bank” is and why you need one as an entrepreneur
• How data can help you understand where your team’s time is best spent and why Jennifer swears by looking at your dashboard each day.
• What a deep-dive into your website traffic data can do for your marketing strategy

To connect with Jennifer Grayeb, visit her website thenimbleco.com, or follow her on Instagram @jennifergrayeb.

You can find all of our show notes and bonus content at 100degreesconsulting.com/podcast

Let’s connect! Follow me on Instagram: @stephanie.skry (Be sure to tag me in your screenshots of the podcast and I’ll share them!)

Let’s get to know your numbers. Check out The Profit Playbook, a  template that will help you create a roadmap to reach your business goals. 

Best of all: It’s free over at www.100degreesconsulting.com/profit