We are living in times where any service or delivery of services via digital channels is growing at a breakneck pace.

Companies are just beginning to understand and stitch these data resources into their larger brand narrative.

What will come out of these data-driven stories is a unique voice that not only provides brands with an edge over their competitors but also instils faith in the brand promise.

This is where brand owners can back their punch lines with data that extends their credibility and product value.

By examining the data and finding relevant insights which can then be processed into compelling content, brands can look at a better message retention rate and directly impact the brand’s recall value. | To read full story, visit https://startuparound.com/read/1582444805.9624538/How-Data-Driven-Storytelling-Is-Reinventing-Brands?ref=audio_experience