In this episode of All Things Design, host Joe Woodham sits down with Hector Serrano, Director of Research & Design at JobAdder. Hector shares how he transformed a UI-only team into a strategic design powerhouse, elevating the role of design across the organization.From scaling a design team to speaking the language of executives, this episode is packed with insights for design leaders, UX professionals, and anyone looking to make design matter at the business level.👉 Don’t forget to like, subscribe, and hit the bell for more conversations with top design leaders!⏱️ Timestamps00:00 – Intro: Meet Hector Serrano01:00 – Why Hector became a designer02:00 – His early career at Peugeot and product design03:00 – From industrial design to software and UX05:00 – Working in banking: constraints and lessons learned06:00 – Joining JobAdder and the design maturity journey07:00 – Moving from UI to UX and strategic design08:30 – Educating the org on design value10:00 – A product launch failure that reshaped the team12:00 – How design stepped up to solve user issues14:00 – Using data and research to build trust in design16:00 – Becoming a data-informed, design-led team18:00 – Aligning design metrics with business outcomes20:00 – From feature design to industry research22:00 – Presenting to the CEO: how Hector communicates impact24:00 – Building a design-led culture26:00 – What CEOs really want to hear from design28:00 – Communicating without jargon: framing design for execs30:00 – What makes a “Hector Report” worth sharing32:00 – Reassessing jobs to be done and agency personas34:00 – Every team member is responsible for selling design35:00 – Empowering your design team to speak up📩 Want to connect with Hector?Find him on LinkedIn:https://www.linkedin.com/in/hectorserral/#DesignLeadership #UXDesign #ProductDesign #DesignStrategy #DesignMaturity #JobAdder #AllThingsDesign #DigitalTransformation #MONEY