The Under Pressure Podcast

How David Natroshvili Built a Multi-Billion Empire With Aviator: A Game Nobody Believed In


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How much money does Aviator really make?

In this episode of The Under Pressure Podcast, Spribe founder David Natroshvili breaks down the unbelievable numbers behind the world’s most played crash game — including how Aviator hit €14 billion wagered in a single month and 350,000 bets per minute (on track for 1 million).

David shares how he cold-pitched Aviator at ICE London with nothing but an iPad… and got rejected by everyone when offering 15% of Spribe for €150K.

We cover:

  • What it really takes to build a €500M game

  • The player-first UX that reshaped an entire category

  • Spribe’s €35M+ UFC sponsorship deal and how it changed their marketing forever

  • David’s relationship with Dana White, and the role of athlete ambassadors in growing a brand

  • Why trust, resilience, and human relationships still beat flashy tech

This is the most revealing conversation ever recorded about Aviator — and a blueprint for building a game that becomes a brand.

Listen now. Subscribe. And let us know who should step into the Chamber next.

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The Under Pressure PodcastBy The Under Pressure Podcast