Explore the fascinating journey of Deion Sanders' rise to stardom in his college years due to building his personal brand. He strategically grabbed attention both on and off the field by showcasing unparalleled skills and flaunting a unique style.  Uncover the pivotal moment when Sanders, realizing the financial disparity in his position (cornerback), decided to bet on himself, setting the foundation for his Hall of Fame career. We examine how his dual-sport success in football and baseball and his one-of-a kind personality continue to play a crucial role in shaping the iconic brand of Prime Time.


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