Episode 114 of Conversion Rate Optimization with Fexingo: Lucas and Luna dig into a case where a mid-size e-commerce brand removed its on-site chatbot and saw conversions climb 15 percent. They walk through the data: a heatmap showing users clicking the chat icon instead of 'Add to Cart', session recordings where the chatbot's first question created friction, and an A/B test that ran for six weeks on 120,000 visitors. The hosts debate when chatbots help vs. hurt, unpack the concept of 'engagement theater,' and share a framework for deciding whether your own bot is costing you sales. No generic advice — just one specific test, one specific number, and a clear takeaway for anyone running a conversion program.

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