For anyone who is working to differentiate a business in a red ocean environment, or a build a community to power your business, this episode is for you: How DemandMatrix went from red to blue ocean with narrative strategy.

Topics explored:

• Why the company or product narrative is so critical.
• How we built DemandMatrix's narrative strategy.
• Why your GTM strategy is a critical differentiator today.
• How he built the Partnership Leaders community from 0 to 2,000 highly engaged VP members in ~12 months time.

Asher's background:

VP Revenue at DemandMatrix Helped steward 2 acquisitions and 1 IPO Co-founder of the Partnership Leaders community Host of the Sunny Side Up podcast