In this episode of Office Hours, Justin from Marti Law Group sits down with Eric Pastan, his former business partner in the dental services organization (DSO) they co-founded and scaled to 45 locations before achieving a private equity exit. Now serving as Director of Consulting at Elliott Davis, Eric helps healthcare organizations navigate financial complexity, build actionable growth strategies, and prepare for successful exits of their own.

Together, Justin and Eric reflect on the lessons they learned while building a multi-location DSO, including what they got right, what they would do differently, and why growth without financial discipline can create serious problems. This episode is packed with practical insights for healthcare founders, dental group leaders, and anyone looking to scale with the end in mind.

What You’ll Learn in This Episode:

• Why rising revenue can still leave your bank account flat, and the warning signs leaders often miss
• The financial systems and centralized reporting structures every growing DSO needs far earlier than most implement them
• How culture, training, and operational consistency can directly increase enterprise value and support a better exit
• Why growth for growth’s sake can destroy profitability without a clear ROI plan behind each new unit or acquisition
• How to think about debt, payer concentration, and long-term exit strategy before scaling gets too far ahead of the business

[00:00] Intro

[02:33] Eric’s background in helping healthcare businesses

[05:24] Where growing groups should start: financial visibility, KPIs, and planning

[08:37] How growth without planning can waste capital

[09:15] The role culture, people, and employee incentives play in success

[11:27] The hidden driver of value in a practice

[15:12] Debt, self-funding, and capital strategy for scaling dental groups

[17:37] Managing payer concentration risk and the Medicaid dependency challenge

[19:43] How to build a practice ready to exit

[20:10] Scaling a practice the right way

[24:33] Final advice on bridging the gap between vision and execution

Connect with Eric Pastan:

LinkedIn: Eric Pastan

Email: [email protected]

Website: elliottdavis.com

Connect with Justin Marti:

LinkedIn: Justin Marti

Email: [email protected]

Website: martilawgroup.com

Subscribe to Office Hours for more conversations on scaling, transactions, and strategy in the dental and healthcare space. Leave a review if this episode gave you a new lens on profitability, growth, or exit planning.

To connect with Justin or learn more about legal and strategic resources for your organization, visit martilawgroup.com or reach out directly.