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In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success.
Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design commercially viable.
She also cover tips for briefing designers, the significance of having a brand guardian, and a real-world example of a successful rebranding project.
This episode offers practical advice on maintaining a consistent brand identity and effectively critiquing design work to ensure commercial success.
Key Takeaways:
Links:
Lucianne Soley
LinkedIn: https://www.linkedin.com/in/lucianne-soley/
Website: https://www.soleycreative.com/
Pink Leopard
www.pinkleopard.co.uk
By Laura Hanlon & Adam SmithIn this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success.
Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design commercially viable.
She also cover tips for briefing designers, the significance of having a brand guardian, and a real-world example of a successful rebranding project.
This episode offers practical advice on maintaining a consistent brand identity and effectively critiquing design work to ensure commercial success.
Key Takeaways:
Links:
Lucianne Soley
LinkedIn: https://www.linkedin.com/in/lucianne-soley/
Website: https://www.soleycreative.com/
Pink Leopard
www.pinkleopard.co.uk