The B2B Mix Show

How Did B2B Companies Deal With The Loss of Trade Shows?

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In this episode, Stacy and Alanna talk to Alex Eckhart, Director of Marketing at SalesRoads, about how companies have dealt with the loss of tradeshows due to the COVID-19 pandemic.

SalesRoads surveyed 103 sales & marketing professionals to learn how the loss of tradeshows, starting in 2020 due to COVID-19, has impacted lead flow and revenue. Alex joins us to discuss the resulting published in the SalesRoads white paper, The State of Trade Show Lead Generation (http://bit.ly/37Vd9Ez)

Alex touches on:

  • The importance of event marketing to business leaders
  • How companies reallocated trade show budgets
  • When survey respondents say they'll feel comfortable with trade show events again
  • Live events versus virtual events
  • and more

    • Want to get in touch with Alex?

    Email him at aeckhart[at]salesroads.com or connect with him on LinkedIn at linkedin.com/in/alex-eckhart.

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    The B2B Mix ShowBy Stacy Jackson | Alanna Jackson
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