In Episode 4 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand.

Today we go inside Help Scout an talk to CEO/cofounder Nick Francis, head of support Abigail Phillips, and an actual Help Scout customer. Plus, we hear from some of their employee's plants.

MORE GOOD STUFF:

My book, Break the Wheel, is now available on Amazon in print, ebook, and audio formats: [https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/](https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=)

You can also get one new story each each week about thinking for yourself when surrounded by conventional thinking: [bit.ly/DamnTheBestPractices](bit.ly/damnpractices)