What happens when you treat retargeting like a real growth channel—not just an experiment?

For Aleyna Cerrah, UA Manager at APPS, the result was a jump from 30% to 100% ROAS in just 28 days—powered by a creative-first strategy and close collaboration with Aarki.

In this MobileGroove episode (recorded at MAU), Aleyna breaks down how her team achieved those numbers by combining smart segmentation, AI-generated creative hooks, and weekly iteration. Plus: why playables aren’t great for re-engagement, what KPIs matter most, and how retargeting became a bridge between UA and product.

🎯 This is the full-funnel blueprint for turning retargeting into your next major growth engine.

Aleyna Cerrah: https://www.linkedin.com/in/aleyna-cerrah/

APPS: https://apps.com.tr/

#ROAS #Retargeting #AppMarketing #MobileGrowth #Aarki #MobileGroove #CreativeTesting #FullFunnelMarketing #UserAcquisition #PerformanceMarketing