To say that hydration is an invention is only a slight exaggeration. Water bottles have become a crucial accessory — a status symbol. How did that happen? This week we bring you an episode from our friends at the Slate podcast Decoder Ring. They investigate how bottled water transformed itself from a small, European luxury item to the single largest beverage category in America. It took savvy marketing from brands like Gatorade and Perrier, who pushed the idea that dehydration was a pervasive problem to be solved. Today hydration is a wellness cure-all, but the science doesn’t exactly match the marketing. //

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Transcript available at www.sporkful.com.

How Did Staying Hydrated Become A Thing?

We obsess about food to learn more about people. The Sporkful isn't for foodies, it's for eaters. Hosted by Dan Pashman, who's also the inventor of the new pasta shape cascatelli. James Beard and Webby Award winner for Best Food Podcast. A Stitcher Production.

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How Did Staying Hydrated Become A Thing?

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