It doesn't take a global pandemic locking everyone inside for the best part of two years to change consumer buying habits, but it certainly does the trick. UK consumers have been more open minded than ever before when it comes to how, when, and where they shop, and are flocking to fast growing ways to buy whether that be click-and-collect or subscription models.

The lines between physical and online retail have become increasingly blurred. Not only are physical stores popular spaces to pick up online orders, but they have also rapidly become an integral part of e-commerce fulfilment, acting as miniature warehouses or 'dark stores'.

As a result, retailers are turning towards how they can use technology to manage the unique set of challenges which the omnichannel model can place on stores and staff.

To further explore these challenges as well as some possible solutions, Will McCurdy, Content Editor, Retail Systems was joined by Steve Ross, Global Omnichannel Solution Principal, at Aptos.