Twitter. Yes, I know how polarized we are regarding the platform and the people there, but love it or hate it, Twitter's very success story is an amazing case study that we just cannot disregard. The platform has cemented itself to voicing the opinions of those who matter, from world leaders to celebrities to ironically, media outlets. As it stands now, entertainment is attributed to sites like Facebook or Instagram but information, actual solemn information from those who matter is attributed to Twitter. But, as you can already guess, that was not exactly the situation from the ground up. From a baby startup in early 2006 SIlicon Valley to becoming a Mega Corporation, Twitter's journey has been quite fruitful and in today’s episode, we take an analytical approach to access the success story of Twitter along with understanding the very models and strategies that ensured its survival and dominance in the ever-evolving realm of Social Media. Thank You so much for taking the time in listening as well as reading this. Do not forget to follow the podcast on any platform you are listening to and review it if you are on Apple Podcasts. If you want to get in touch with me, here is everything I am accountable for - Have a great day! > www.linktr.ee/neogyspandan