To kick off our brand new podcast series, we sat down with Laura Klein - Principal at Users Know, Author of UX for Lean Startups and Build Better Products, and host of the UX podcast ‘What is Wrong with UX’.

In this episode, Laura gives us the inside scoop on how digital enterprises can combine qualitative and quantitative data in practice for more powerful insights. We dive into what users can expect to gain from leveraging these two types of data, how we can bring quantitative and qualitative data together, how different departments respond to this data, and much more.