Rafael Acevedo, a marketing executive with more than 20 years of experience in senior roles at brands like Coca-Cola and Dunkin Brands (to name two), shared his insights on how digital transformation is driving a new kind of customer experience. With constant feedback loops between companies’ data assets and their ability to make informed decisions based on that information, empowered marketers can stay ahead during market changes while providing personalized services for consumers never like before!

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