<p>Nick is joined by Joanna Peña-Bickley, Head of Research & Design, Alexa Devices at Amazon, and Michael Yavonditte, CEO, Yieldmo to explore where digital advertising and marketing is now, and where it is going next. The current state is complex, and in places messy. The next chapter may involve going back to the future in order to deliver positive change. The result promises to be creative digital marketing that people actually welcome.</p>

Nick is joined by Joanna Peña-Bickley, Head of Research & Design, Alexa Devices at Amazon, and Michael Yavonditte, CEO, Yieldmo to explore where digital advertising and marketing is now, and where it is going next. The current state is complex, and in places messy. The next chapter may involve going back to the future in order to deliver positive change. The result promises to be creative digital marketing that people actually welcome.

<p>Nick is joined by Joanna Peña-Bickley, Head of Research &amp; Design, Alexa Devices at Amazon, and Michael Yavonditte, CEO, Yieldmo to explore where digital advertising and marketing is now, and where it is going next. The current state is complex, and in places messy. The next chapter may involve going back to the future in order to deliver positive change. The result promises to be creative digital marketing that people actually welcome.</p>

How digital will change advertising.  Again.

The Idea explores how the worlds of advertising and marketing shape our lives.  We talk to industry leading strategists and creatives to get an insider view of the world’s leading brands. Going topic by topic, we explore how commercial creative thinking is done, how it is changing and how it affects all of us.  We dive into the big ideas at the heart of successful brands and discuss how they can change our view of the world.

Business

Marketing

The Idea explores how the worlds of advertising and marketing shape our lives. We talk to industry leading strategists and creatives to get an insider view of the world’s leading brands. Going topic by topic, we explore how commercial creative thinking is done, how it is changing and how it affects all of us. We dive into the big ideas at the heart of successful brands and discuss how they can change our view of the world.

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How digital will change advertising. Again.

How digital will change advertising. Again.