Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer Experiences

How Direct Customer Feedback Levels Up Your Product and Customer Experience w/ David Cost, Vice President of Ecommerce and Marketing at Rainbow Apparel Co


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Every marketer searches for a winning formula for getting more customers and driving business growth. Some experiment with various advertising tools and formats, while others try to guess what would grab their customer's attention.

But have you ever tried asking your customers directly? As David Cost, the Vice President of E-commerce and Marketing at Rainbow Apparel Co, says, "Customers want to give you feedback when you make it easy, and that data is super valuable." Let's see how that works.
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Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer ExperiencesBy Breinify

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