In a Distribution Strategy Group survey, 88% of distributors’ customers reported buying from at least one B2B marketplace, and 33% bought from five or more. It’s clear many distributors’ customers are making simple purchases regularly from marketplaces, and this trend is likely to accelerate over time.

Our research shows that Zoro is the most common marketplace these companies sell on, with Amazon Business a close second. In this episode Zoro President Kevin Weadick joined hosts Ian Heller and Jonathan Bein for a discussion on the role third-party marketplaces can play in distributors’ strategies today.