Marketing is an essential expense for every tourism business. If you’ve never heard of a destination marketing organization (DMO) or if you’ve been wondering if your local DMO’s membership fee is worth it, then this episode is for you. Dan Bevilacqua, the Executive Director of Superior Country, explains how Northern Ontario’s DMOs can help you maximize your marketing dollars and bring the right visitors through your doors.

• 01:35 Understanding Destination Marketing Organizations (DMOs)
• 03:30 Northern Ontario’s Target Markets
• 06:13 Market Research Available to Tourism Businesses
• 08:15 Membership Costs and Benefits
• 13:57 Special Programs and Initiatives
• 21:11 Final Thoughts and Advice

Destination Management Organizations in Northern Ontario (West to East)

• Sunset Country visitsunsetcountry.com
• City of Kenora visitkenora.ca
• Sioux Narrows - Nestor Falls www.snnf.ca
• Superior Country superiorcountry.ca
• Tourism Thunder Bay visitthunderbay.com
• Algoma Kinniwabi Travel Association algomacountry.com
• City of Sault Ste. Marie saulttourism.com
• Northeastern Ontario Tourism northeasternontario.com
• City of Timmins tourismtimmins.com
• City of Greater Sudbury discoversudbury.ca
• City of Temiskaming Shores temiskamingshores.ca/en/visiting/Events-And-Attractions.aspx

About the Destination: Northern Ontario podcast

This is a series for tourism business operators in rugged and beautiful Northern Ontario. Whether you're just starting out, or you've got years under your belt, this podcast will make sure you're well equipped for the journey. If you’re not an operator yet, but plan to buy a tourism business in the north, then check out Season 1 for case studies and expert guidance.

Learn more about tourism investment opportunities in Northern Ontario at invest.destination northernontario.ca. Follow DNO on Twitter, Facebook, Instagram, or LinkedIn.

The podcast is hosted by Michelle Samson and produced by Storied Places Media.