Everyone makes financial decisions, but not all choices are purely rational. In this episode of Escape The Clock, I speak with Hugh Massie, founder and CEO of DNA Behavior International, about how our natural behavioral tendencies influence the way we earn, spend, save, and invest.

We explore the concept of Behavioral DNA, how hardwired traits affect decision-making under pressure, and practical strategies to align your financial plan with your instincts. Whether you want to make smarter investments, reduce financial stress, or understand your own biases, this episode gives actionable insights to leverage your behavior for better financial outcomes.

Key Talking Points:

• The Hidden Force in Finance – Why instinct and behavioral biases can impact every money decision.
• Understanding Behavioral DNA – How your natural traits shape risk tolerance, spending, and investment choices.
• Common Biases to Watch – Overconfidence, loss aversion, herd behavior, and their effect on financial outcomes.
• Aligning Strategy with Behavior – Personalizing financial planning, savings, and investment approaches to your tendencies.
• Practical Advice – Steps to increase awareness of your patterns, make smarter choices, and improve financial literacy.

Escape The Clock Resources:

• The Book: www.escapetheclock.com/book
• The Planner: www.escapetheclock.com/planner
• 1:1 Help: www.escapetheclock.com/schedule
• Other Resources: www.escapetheclock.com/resources
• Free Weekly Newsletter: https://bit.ly/etc-news

Episode References & Resources:

• 85% of people say money-related stress affects their lives – APA, Stress in America (2023)
• $1,000 per person per year lost due to financial illiteracy – National Financial Educators Council (NFEC)
• $240 billion annually lost in the U.S. economy from poor financial decisions – National Financial Educators Council (NFEC)

Connect with Hugh:

• On the Web: www.dnabehavior.com
• LinkedIn: https://www.linkedin.com/in/hughmassie/
• Instagram: @HughMassie
• YouTube: DNA Behavior

Subscribe, rate, review, share this episode, or support by getting the book at www.escapetheclock.com/book.

Please note: This information is for educational purposes only and not financial advice. Consult a qualified professional for personalized guidance.