How do cities create stories that stick? In this episode, we explore the art of place branding and the power of iconic campaigns, like the legendary “I ❤️ NY” logo that transformed New York City’s image worldwide. We’ll consider the theory behind place branding and how cities use storytelling to shape their identities, attract visitors, and inspire local pride. From slogans to symbols, discover how branding shapes the way we see and experience places.

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Special thanks to the following sources:

Branding the City: The Democratic Legitimacy of a New Mode of Governance, Jasper Eshuis and Arthur Edwards

City Branding and the Link to Urban Planning: Theories, Practices, and Challenges, Ahmad Bonakdar and Ivonne Audirac

​​Crafting iconic city brands: Geerte Udo on shaping ‘I amsterdam’ - The Place Brand Observer

I Love NY Concept Sketch - Museum of Modern Art

Rescaling through city branding: The case of Amsterdam - The Conversation

The night New York saved itself from bankruptcy - Jeff Nussbaum for The New Yorker

5-Step approach to place branding: Guide for place developers and brand managers - The Place Brand Observer