In this early stage of the AI era, it can be easy to think a blank check to develop the technology will deliver success. At what point should the ROI be measured for AI? What happens if a company overspends on AI? Can the project be recovered or should the company cut its losses and move on?

This episode of DOS Won’t Hunt featured Manish Goyal, vice president and senior partner for AI and analytics for IBM Consulting; Richard Buractaon, head of AI for Andesite; Carter Busse, CIO for Workato; and Ashok Reddy, CEO and KX.

They discussed such matters as whether a barometer exists that companies can compare their AI expenses against and what might be a “reasonable” percentage of budget that can be spent on AI.