Evidence-Based Entrepreneurship

How do entrepreneurs get ideas and recognize opportunities?

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To be entrepreneurs people need to identify (and exploit) opportunities. Researchers have nailed down a few factors that are tied to being good at opportunity recognition (and can be learnt).

In this episode we are exploring:

  • When business ideas are also business opportunities;
  • Why some people are better at identifying opportunities than others;
  • What entrepreneurial alertness is and why it matters;
  • Three evidence-based strategies to improve opportunity recognition.


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    Evidence-Based EntrepreneurshipBy Dr. Mojca Svetek