Are you tired of the race to the bottom in the price game?  And you ask the question how  I can bring value to the customer?  In this episode, Stephen unpacks bringing high value to the customer experience.

- What is important to the customer? What do they care about?
Setting your price

1. What does it cost you to operate?
2. What will the market bear?
3. What is the value to the customer?
4. What is your plan for growth?

-Communicate
-Exceed their expectations 

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