So, you want to better market yourself as a speaker, but you’re not sure how. I recommend trying to think like an event planner. These are the decision-makers, the gatekeepers for events, and they’re used to getting hundreds, if not thousands of requests from presenters who want to speak at their event.

If you want to make a ‘wow’ impression with an event planner as a speaker, think of how to make their experience better when it comes to speakers. Make it easy for them to review your speaking contract. Make it convenient for them to schedule a time with you by using a calendar app like Calendly or AppointmentCore.

Here’s an insider tip I’ve learned from talking with dozens of different event planners: they get a LOT of email, and it’s usually only one email from a speaker. Their inboxes are stuffed, but guess what isn’t full? Their mailboxes.

They hardly receive any physical mail, personalized videos, or gifts. Their job is tough, so instead of doing what all of the other speakers are doing, which is focusing on the stage, focus on serving the event planner first. Send them gifts. Make their job easier. Let them know you understand their job is tough and that you’ve intentionally built your marketing approach to make their jobs easier.

I have seen this approach work wonders for dozens of our clients, and I guarantee, you will be a more attractive speaker when you can show event planners you’re thinking of their needs above your own.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”