A framework, a method, a pathway, a process - whatever you call it, it’s helpful to have a written, detailed idea of how you would like to help your prospective clients achieve a goal with your support.

So, how do you build a great framework? If you want to build a new framework, focus on the steps you would want your audience to take. What are three to five steps or stages that you tend to have your clients follow to get the outcome they desire with your help? 

For our team at Keynote Content, we use our M3 Clarity framework with three key parts: Manifesto, Market, and Message. I build this framework after learning from the genius of Mel Abraham, the best person I know when it comes to building a great framework for your audience to follow.

Now, I’m not saying your framework has to have three steps or four parts. Start by identifying a common pathway that you tend to follow with clients. Then, name each step or stage in that pathway. Give a clear explanation as to why that step is in that order and what purpose it serves.

The final part of creating a great framework is what I call the napkin test. Can you draw and explain your framework using the back of a napkin? Record a video of yourself drawing your framework on a napkin and explaining your framework, and then, send me that video to [email protected] or tag me on social media @keynotecontent. I would love to see your framework video.

Have a great day and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”