How Do I Choose the Right Audience for Your Message as a Speaker, Coach, or Expert? | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content

After working with over 1,100 coaches and consultants and more than 800 speakers since 2016, one of the top challenges I hear is "How do I pick the right audience to serve?" How do I make sure that I connect with the right audience, I understand, that I even know that this is an audience that I'm excited to serve with my message?" So, giving you a little bit of context, for our team here with Keynote Content, we have our M3 Clarity Framework. We start with manifesto, market, message. Those are the three M's of the M3 clarity.

Manifesto: What do you do? What makes you different? And why does it matter? What gets you out of bed in the morning, and what do you really want to say to the people that you want to serve? That's our second M which is market. This is the people that you really want to help with your message, that you know you can serve with your expertise. And then we talk about your message, and the expression of your message as the content that you want to give to the people inside your market.

So let's focus on market, on audience, for today. When it comes to, whether you're a coach, whether you're an expert, you're a speaker, consultant, podcaster, whatever it might be, you might say, well, I could connect with this audience, or I could connect with this audience. Or even, maybe even in some situations, you might have a third audience where there's enough distinction between the three audiences that you say, this is the crowd that I think I want to serve, but I don't know because I have other options.

So what I'm going to walk you through today, is what I call my Five P Method, where it goes, here are the five Ps that we're going to use to help you identify the right audience for you and how you can be able to best position and focus, just on that audience, with your message and your content moving forward.

The first P that we start with, is what I call purpose. What is the greater purpose of you being able to serve that audience? What is the greatest purpose that you can deliver on? Saying, if I can connect, if I can get results for these people in this audience, what type of greater purpose does that add to the world, to history, to the universe, or whatever you want to say. So the first P with purpose, is saying, that's one of the more overlooked ones saying, well, I know I can do this because this is my expertise.

Well, just because it's your expertise, doesn't necessarily mean that it adds a lot of purpose. But think beyond just what you can do with your expertise. If you can open up five more hours a week for your audience, what could that do for them, with their parenting, with their relationships, their friendships, their mental health, all these other different aspects. So purpose is not just about right here and now, but what's the end game with your purpose. So, that's the first piece.

The second one is what I call passion. Very self-explanatory. Are you really fired up? Are you really excited about serving this audience? And how does that look in your everyday calendar, how does it look in your everyday conversations, the different ways that you talk about that audience, with the people around you.

(Transcript continues)

-----

Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.