Coaching is a great idea. It’s often the execution of it that sucks. 

 

I see sales leaders who are convinced that they are coaching.

 

But they are directing, they’re not engaging and they’re certainly not listening. 

 

You know the expression: Selling isn’t telling. Well that’s true of coaching as well.

 

Coaching isn’t telling…

 

And coaching isn’t working …if you’re doing all the talking.

 

The secret is to coach conversationally.

 

Just like any conversation, a coaching conversation is a two-way street.

 

Today, we’re going to walk down that street together and give you some helpful guidelines.

 

Thanks to Brian for suggesting today’s topic: How do I coach my team conversationally.

 

Check out the episode now!