This week we’re talking to Art Sobczak, author of ‘Smart Calling’ now in it’s 3rd edition. 

 

Mike Weinberg gave this book glowing praise when I spoke with him last year. 

 

Most human beings fear rejection. It’s natural.

 

Sales people have it toughest of all because we’re told no every day. 

 

In today’s episode:

What’s changed about cold-calling in the 21st century

Which are the most common mistakes people make?

Do we have to use scripts?

How can your reps overcome fear and rejection?