What’s your value proposition? Many businesses miss the mark with this opportunity. You are proposing unique value to your Market, which is very different than simply stating what you do well.

If you want to create a better value proposition, you need it to be as unique as possible. Narrow your audience to a more specific group. Focus on a specialty of yours, not a generality.

Most importantly, you need your value proposition to be about your audience’s success, not yours. I’ve seen too many value propositions from different speakers, coaches, and consultants that talk about how successful the consultant is instead of how their value is designed to serve their audience.

A great value proposition means you have an undeniable skill that is as unique as possible to your industry that you want to use to serve a specific set of people better than anyone else. Nail those objectives and you will have an unforgettable value proposition.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”