Our guest on this episode is Sarah Fox, a brand marketing consultant and founder of Fox and Fox Agency.

Sarah offers fractional CMO services through her agency, providing strategic guidance and coaching to scale businesses.

When creating a marketing plan, Sarah advises starting with strategy - understanding the audience, competitors, and what attracts customers, then using this to inform key messages, campaigns, and tactics.

Sarah shared a successful Black Friday example where focusing on understanding customers rather than just discounts led to increased sales, sentiment, and returning customers.

Key Takeaways:

• The benefits of hiring a fractional CMO.
• How to create a marketing plan.
• The difference between a strategy and a tactic.
• Customer-centric marketing strategies and campaigns.
• Involving stakeholders in business strategy.

Links:

Sarah Fox

LinkedIn - https://www.linkedin.com/in/imsarahfox

Website -  https://bemorefox.co

www.pinkleopard.co.uk