In this episode, Paul shares why first impressions are critical and how to create one.

Show Notes:

"A first impression is a lasting impression." This idea is based on confirmation bias. Confirmation bias means that we interpret new information in a way that confirms what we already believe. 

In the middle of the word impression, there are three letters P-R-E. Pre- meaning before. Planning and preparation before the call influence the buyer's impression. 

Make sure you're dressing to the top of your market. To be a professional, you must look like a professional. 

"Make sure your opening has these four items…"

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