On this episode, Paul highlights the ways to develop internal champions.

Show Notes

Internal champions will greatly influence the buyer process.

“When you’re trying to create internal champions, you first need to know who they are.”

How do internal champions define value?

“You have to put yourself in their position.”

Internal champions deserve our respect.

“You’ve got to be open; you’ve got to be honest. You’ve got to be transparent.”

“Make that internal champion look like a ….”

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