Yesterday, I shared about how the level of Interest in your topic or content has a direct result on the quality of your content.

If it’s not interesting and engaging for you and your audience to experience, then what’s the point?

That’s where we can increase the “Interest” factor for your content by focusing on disrupting the status quo of content.

Here’s one example: if you’re in a consulting type of role, instead of posting survey results, you can post short man-on-the-street-style interviews with your clients asking them to share their top three challenges they’re facing in business right now.

Your audience will get to see real-life examples of other people in their same type of situation admitting they’re also stuck or frustrated or unsure what step to take next.

Then, you can share your process or solution you used to help that same client experience different results.

If the opportunity is there, you can then post an After video where the client talks about the results.

See, isn’t that way more interesting than just posting another survey? Hopefully, that inspires you to start thinking of more ways you can increase the interest in your content. How can you make your content more interesting today?

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”