Crowdsourcia experts Serena De Maio and Athol Foden join us to teach you the proper way to develop your unique brand. From start-ups to established companies, every entrepreneur will get some value out of this episode. Serena has over 10 years experience at Procter & Gamble and Athol  is the president of Brighter Naming and has worked with notable brands like Cingular Wireless, Allstate and Thermo Fisher Scientific.