Paul gives you some tips and ideas when it comes to setting your solution apart.

Show Notes

When your product is the same as your competitor’s, you can’t just rely on the product. The product is just one element of the total package you are selling.

Remind the customer that the value you and your company provide are inseparable parts of your overall solution.

Ask your best customers why they buy from you, beyond products.

To sell a differentiated solution, you must sell differently.

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