Paul tells what to do and what not to do when establishing a sales process.

Show Notes

A sales process will guide you through the uncertainty of customer decision making.

Deals will stall out. Where is the opportunity lost? A sales process will help you pinpoint where the deal fell through.

Your sales process should not be about how your company wants to sell, but how your customer wants to buy.

To have a successful sales process, you must follow the customer’s buying path.

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