How Do I Generate Sales Faster Through Content During a Recession? | The Copy & Content Podcast with Jon Cook

Hey, it's Jon Cook here with Keynote Content. I want to say thank you so much for connecting with me today. Thank you for taking the time, especially with so much going on in the world, so many different things going on.

As different people have reached out to us, whether they're speakers, coaches, consultants, podcasters, YouTubers, they're saying, "I feel like especially with this COVID-19, that there is this chance for me to be able to serve a lot of people. How do I get my message out there? How do I make sure that I'm connecting with the crowd that I want to serve?"

But the reality is, I'm also looking at what business has done, what economies around the world are doing with so many families, so many different countries are affected. Virtually, every country in the world is affected right now by this COVID-19 crisis. So I'm saying if that's you, if you're saying, "Gosh, I'm part of that economy, I'm seeing the effect it's having on businesses and I want to know how do I keep connecting with the people I want to serve, how I keep making sure that I'm serving people with my message?"

So as I'm looking at today, I've reached out to our list and said, "How do I make sure I'm giving you the content that you're looking for so that you can face whatever that challenge is?" It may be where they're saying, "Hey, I'm now online. I haven't really had to focus on online before, how do I create great content online?" To also people saying, "No, I've been online, but I also need to generate sales faster, I need to generate more sales to keep my business going and serving more people," or you're saying, the third option I gave is like, "No, I'm busier than ever, how do I keep creating great content to connect and serve with my crowd?"

So getting the curation of 1,800 people on our list. We've received dozens and dozens of replies from people are saying, "I know this is what I'm looking for." The option that people are saying over and over again this thing, "I need to generate more sales, I need to be able to serve more people and keep my business going. How do I do that?" Especially for speakers who are saying, "I'm used to getting a speaking fee, but now that these couple events are canceled, I don't have that speaking fee. How do I transition online, focus on an online only audience right now and keep my business going, especially as a speaker, as a coach, as a consultant during this time?"

So, I want to share with you a couple of ideas that I've seen working very well and what's worked for a couple of our clients. So, this first one is that I call it a "Pay what you want." idea. With this "Pay what you want", it gives you a chance to offer what you have for digital content, a product, a course, whatever it might be, a book. "Pay what you want" allows you to say put in that information and they can enter in ... basically, they fill in the blank for whatever it is that they want to pay for the purchase price. You can do that through ClickFunnels, you can do it through a few other different ways where you can be able to have your information entered in so somebody can say, "Here's what I can pay right now." Great. The whole point is that I'm getting a product out there that I know can help people, while also being able to keep my business going, if you're in the situation, keeping your business going..."

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Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.