How do I get a big name speaker at my conference?

Big name conference speakers, are they worth the big price tag they come with? Join Isaac and Nessa as they discuss why that $20k speaking fee does NOT mean what you think it does. Learn more at geteventlab.com

Timestamps

00:00 Intro

01:44 Today's question and what people are actually asking

02:42 The real problem is insecurity.

07:38 Solve it with strategy.

10:34 The results of having a "big name speaker" for the smaller conference host 

14:56 Recap 

Key takeaways

• Celebrity speakers may get more bodies in a room, (and big emphasis on MAY) but… that’s about it.
• A celebrity speaker is not a marketing strategy and they won’t sell your event for you. Get your marketing strategy in order!
• You’ll get people to come back year after year by giving them well thought out, targeted content that serves their needs.
• If the content strategy of your conference sucks, there is no celebrity on earth that can  save it.

The question we started with was how to get a big name speaker for a conference. What people really want to know is how to sell tickets and impress people. We focus on marketing and program strategy to help leaders understand what their audience wants and needs. From there, you can identify the right people to be involved in your program and make sure you're delivering on that strategy authentically.

Go to geteventlab.com  to grab a free copy of the tool we use with our clients to help them build strong content strategies that keep attendees coming back: geteventlab.com  

Next episode: What platform should I host my event on?

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy